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Airlines
SouthWest Airlines - airline information
General information
Based in Köln, German Wings is Germany's leading low cost airline that serves 67 destinations across Europe. 9 cities are served in Germany and 58 throughout the rest of the European continent. This is one of the very few low cost airlines that actually has a frequent flyer program
Fact sheet
Destinations
Serving 67 destinations within Europe, German Wings is an important low cost airline, however it is dwarfed by the strongest rivals, easyJet and Ryanair. The company is slowly extending its area of influence, but many new destinations are not expected to be added to the list soon.
Fleet
Running an exclusively Airbus fleet, German Wings has high safety standards, with no technical incidents so far. Airbus A320s and Airbus A319s make up the fleet of this airline, 18 more A319s are expected to enter into service, gradually, until 2008.
Activity & market position
Throughout its history, ever since it was created in 1997, German Wings has been struggling with strong competition. easyJet and Ryanair are the main niche-rivals, but there's also Lufthansa, the German flag carrier, posing strong indigenous competition to German Wings. Therefore, on the Western European market, it is not expected to become a top player. Ryanair and easyJet have more and bigger hubs on the continent and offer lower fares to their clients. German Wings is finding it hard to gain terrain in the West. In Central Europe, Hungarian WIZZ Air is the dominant carrier, created 8 years after German Wings, this airline is already the biggest low cost carrier in the region. Especially former communist states and top Western European destinations are on the destinations list. WIZZ Air can be regarded as German Wings' Central European rival. Even though the Hungarian low cost airline is younger, it has risen higher than German Wings on specific markets, taking over the control. Especially in Hungary and Poland, WIZZ Air has overcome the German airline's position. German Wings is caught between 2 markets, Eastern Europe and Western Europe. The company has no top position in any of these markets, it is one of the most important budget airlines, though. German Wings has positive characteristics that most of its rivals don't have. For instance, its frequent flyer loyalty program, called "Boomerang Club".
Last modified/updated: April 3, 2007
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